About Us

Stitch Fix is the personal style service for men and women that evolves with your tastes, needs and lifestyle.

What We Stand For

It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve your personal style over time.

How We Got Here

Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017.

Our Stylists

We’re proud to work with thousands of passionate Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience.

Our Executive Team

Matt Baer

Matt Baer

Chief Executive Officer


Casey O'Connor

Casey O'Connor

Chief Legal Officer


Casey is responsible for the company’s legal affairs.

David Aufderhaar

David Aufderhaar

Chief Financial Officer


David leads the Finance team, and is deeply involved in expanding the growth opportunities ahead for the business.

Lillian Reaume

Lillian Reaume

Chief People Officer


Lillian leads our People & Culture teams.

Loretta Choy

Loretta Choy

Chief Merchandising and Client Services Officer


Loretta leads our Women’s, Men’s and Kids business lines.

Debbie Rose Woloshin

Debbie Rose Woloshin

Chief Marketing Officer


Debbie leads our Marketing and Creative teams.

Tony Bacos

Tony Bacos

Chief Product & Technology Officer


Tony leads our technology, product, data science, security, and IT teams.


Our Board

Matt Baer

Matt Baer


Chief Executive Officer

Katrina Lake

Katrina Lake


Founder and Executive Chairperson

Steve Anderson

Steve Anderson


Founder, Baseline Ventures

Bill Gurley

Bill Gurley


General Partner, Benchmark

Sharon McCollam

Sharon McCollam


President and Chief Financial Officer, Albertsons Companies

Liz Williams

Liz Williams


Chief Executive Officer, El Pollo Loco

Kofi Amoo-Gottfried

Kofi Amoo-Gottfried


CMO of Door Dash

Ready to get started with Stitch Fix?

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