You look to Stitch Fix, first and foremost, as your partner in style. As a member of the Stitch Fix family, you get your own personal Stylist who literally shops for you, curating outfits personalized to your taste, preferred fit, lifestyle and any other unique needs you have. The bonus as your Stylist helps you be your best-dressed self: You save precious time and avoid stressful trips to the mall. Win-win!
But did you know there’s even more?
A lesser-known fact is that Stitch Fix has an exclusive offering of private brands: amazing clothing labels you can only find at Stitch Fix. These are the brands that we develop, design and create with you as our most important collaborator. We start with client-inspired creative brainstorm sessions where we explore your wants, needs, lifestyles and budget. Then our design experts get to work on clothes that are inspired by you: modern and trend-right designs, custom fabric development, precision fit technology and incredible value.
To make sure you’re getting the most current styles out there, we’re always adding fresh, new pieces to our private brands. Sometimes meeting your needs means we get to create an entirely new collection—we’re excited to reveal our latest private brand to you now.
Get to know our stable of Private Brands for men, below.
Our 4 Private Brands for Men
1. Alesbury
Calling all those rugged, outdoorsy and otherwise rustic: sign up for Stitch Fix, and you’re going to find yourself reaching for Alesbury again and again. Stitch Fix Stylist Emiko explains: “Whether you’re more of a weekend warrior or a diehard outdoorsman, Alesbury offers you heritage fabrics in foundational styles, ensuring you look and feel your best, no matter your geotag.”
With quality and durability a key design priority, these classic flannels, fleece pullovers, cargo gear, sturdy boots and more will be your go-to staples for looking good in the great out (or in)doors.
STYLE SNAPSHOT: Alesbury
THE VIBE: Quality comfort for everyday outdoor adventures
THE CATEGORIES: Outerwear, flannels, pants, shoes, fleece, tees, shorts, henleys shorts
THE ESSENTIAL PIECES: The field jacket, the supersoft flannel, the 5-pocket pant
2. 0.1Algo
One of our most beloved men’s labels, 01.Algo is so trusted because of the unmatched comfort levels offered by its performance fabrics. “01.Algo is probably our most well-known brand because it really focuses on function, flexibility and maximum comfort,” Stylist Emiko says. “From courts to commute, or office to the greens, 01.Algo has everything you need.”
Featuring sport-inspired essentials like commuter pants, comfortable tees in moisture-wicking fabrics and stretchy-but-stylish knit polos, all 01.Algo designs are powered by innovative technologies and focused on optimal stretch, softness and flexibility. It’s ideal for the on-the-move guy looking for all-day comfort. (We see you, bike-to-work bros and weekend-golf gurus.)
STYLE SNAPSHOT: 01.Algo
THE VIBE: Technical activewear for every occasion
THE CATEGORIES: Performance tops, tech-fleece layers and bottoms, commuter pants, outerwear, shorts, commuter vests, joggers, golf shorts, polos
THE ESSENTIAL PIECES: The commuter pant, the performance tee, the stretch-knit polo
3. Hawker Rye
Hawker Rye is where you turn to build your core collection of classic work-to-weekend staples—the timeless shirts, pants and shoes that fit like a glove. “Hawker Rye has a particular focus on comfort, so from tees to trousers, you know you’ll get a great fit every time,” says Stylist Emiko, “this brand just makes it so easy to get dressed.”
Developed with extra emphasis on achieving the perfect all-day wear, it’s full of ready-to-layer essentials: button-downs, classic chinos, sharp trousers, blazers and polished tees. These mix-and-match pieces make getting ready for work (and play) easier than ever.
STYLE SNAPSHOT: Hawker Rye
THE VIBE: Casual comfort for work and everyday
THE CATEGORIES: Sweater polos, pants, sweaters, suiting, shorts, outerwear, shirting, tees, fleece, denim, shoes, belts
THE ESSENTIAL PIECES: The hybrid stretch work shirt, the perfect-fit chino, the classic cotton sweater
4. NEW! The Commons
We’re excited to introduce The Commons, the newest brand in Stitch Fix’s exclusive collection of private brands for men. Offering sophisticated essentials with a more modern, trend-forward vibe, it’s the perfect way to have a little more fun while getting dressed.
“The Commons makes trying on-trend pieces accessible,” Stylist Emiko says. “You’ll find more modern takes on classic styles, with minimalist silhouettes, quality materials and rich hues—it delivers maximum impact in a wearable way.”
These are pieces designed to take everyday outfits to the next level with an emphasis on elevating style. Think: subtle-yet-bold pops of color, modern prints,textured knits and more fashion-forward cuts that are standout yet minimal.
STYLE SNAPSHOT: The Commons
THE VIBE: Modern essentials in trending styles
THE CATEGORIES: Tops, sweaters, jackets, shoes, tees, sweater polos, pants
THE ESSENTIAL PIECES: The sweater polo, the date-night button-up, the modern shacket
Ready to take control of your personal style? Take your men’s style quiz, order a Fix and let your Stylist do the work for you. They’ll choose just-for-you pieces to save you time (and a trip to the mall). Keep what works, and return the rest—or keep 5+ pieces and get 25% off your entire order. Shipping and returns are always free—no subscription required. It’s as easy as 1, 2, 3.
